After conducting a forensic review of Zillow, an operator of real estate-related websites and mobile applications, Spruce Point believes Zillow’s core business has matured and new growth initiatives will come with significant near-term and long-term headwinds which will likely ultimately curtail its diversification and growth efforts. Based on our investigation, we estimate a 40% to 60% downside risk, or $23.00 -$35.00 per share.
Zillow Group, Inc.
- Real Estate
- NASDAQ: Z2024
Research Overview
After conducting a forensic review of Zillow, an operator of real estate-related websites and mobile applications, Spruce Point believes Zillow’s core business has matured and new growth initiatives will come with significant near-term and long-term headwinds which will likely ultimately curtail its diversification and growth efforts. Based on our investigation, we estimate a 40% to 60% downside risk, or $23.00 -$35.00 per share.
The report highlights several key concerns with the Company, including:
- Zillow's core business model is under pressure from declining web traffic and growing industry litigation and regulatory risks that are poised to disrupt the real estate commission structure
- Evidence of additional business pressures against Zillow from Homes.com – now owned by the CoStar group – which represents an underappreciated threat to Zillow’s market positio
- We believe Zillow uses various aggressive accounting and financial policies that can enable premature revenue recognition and margin enhancement
- Questions regarding Zillow’s governance, including Board entrenchment, the lack of a formal clawback policy, and compensation schemes devoid of firm financial targets


